Building A Venture Capital Pitch Deck for Seed Funding

Creating a pitch deck for seed funding can be a daunting task. We have created this guide through our years of experience in creating highly curated and well-designed pitch decks. It takes through all the must-have sections and their content.

Pitch Deck for Seed Funding

A great pitch deck for seed funding is a simple one. It should be easy for the investors to understand without being confused at any point in the presentation. It should also be short; depending on the industry, the number of slides should be around 13 to 14.

We have created winning pitch decks for our clients for over four years. Our team is well known for pitch deck creation services. We know that Investors are looking for a standardized format. It would help if you had a pitch deck specifically designed for seed funding to get seed funding from an investor. The following sections are a must-have for your pitch deck.

Cover Slide

This slide is very important to grab the investors’ attention. It is a simple slide with visuals that align with your company. It should contain the logo and the company’s name. Choose your colors carefully, as they will be used throughout the pitch deck.

Company Overview

This slide briefly tells the investors what the company is and what the company stands for. You can include your company’s vision and mission in the section. Just give an overview of the offerings here; do not delve too deep, as the offerings will get a separate section.

Problem

This section of the pitch deck should emphasize the problems faced in the market. State these problems in such a way that makes the solution necessary. You can also talk about how the current solutions are ineffective.

Solution

This is where your offerings come in as the solution to the problems stated above. Present how you’ll be addressing the pain points of the market. What benefits will you provide to the market, and how is your solution better than the one in the market?

Product

Showcase your offerings in a way that is clear and simple. If your product is still in the idea phase, then you can present the product’s vision and how it will work. If it is still in development, you can also share the progress and metrics here.

Market

Investors need to know what the potential of the market is. This section of the pitch deck for seed funding showcases to the investors what the current and future state of the market looks like. Be clear on what market you are addressing in the slide. Whether it is a global market or a smaller one, you’ll be tackling.

State the following in this section:

• TAM (Total Available Market)
• SAM (Serviceable Addressable Market)
• SOM (Serviceable Obtainable Market)
• Target Segments
• Growth Rates

Why Now

Timing is very important when it comes to stepping into a market. Why Now? It is a slide that represents why it is important to enter the market now. The reasons for this entry can be anything from changing consumer preferences to an outcry for better solutions.

Competitor Analysis

There are various ways to analyze your competitors. One such way is to create a competitive analysis matrix. This way, investors quickly know where your company fits in the competitive landscape. This is a good slide to highlight the lack in the competitor’s offerings.

Differentiate yourself from the rest of the pack. If you have a unique value proposition that the market can benefit from, present it here. This will help the investors understand how you will capture the market from competitors.

Business Model

This section should state how you will be earning money. It would be best to list your business’s revenue streams. Remember, this is not the place to discuss future expansions; just stick to the main revenue streams.

Team

The story of the business is as important as the story of its founders. The investors don’t just invest in numbers; they invest in founders. You need to write information about the founders that is relevant to the business and market.

Go to Market

Market penetration is crucial when it comes to startups. Here is a section where you can tell the investors how you will achieve that. Use marketing strategies that are relevant to your business and the market landscape.

Road Map

A timeline will help investors see where the company will be in the next 3 to 5 years. A timeline in a pitch deck for seed funding might contain the development period, launch, Traction goals, expansion, etc. Don’t try to oversell; just be realistic when making this timeline.

Financial Projections

Create high-level and realistic financials for this section. These financials will be based on a prediction of growth and customer acquisition. The next round is 18 to 24 months away, so create financial projections for 3 to 4 years. Charts and graphs that are easy to understand should be used in this section.

Present your ask to the investors and add an investment breakdown for the funds you are asking for. Allowing them to see where you’ll be spending their money is important.

You may also like to learn the difference between teaser deck vs pitch deck.

Conclusion

These are the 13 key sections of a deck for seed funding that are a must-have for your pitch deck. Do you still need help in creating a pitch deck? Professionals like us can help you create your dream pitch deck. We create pitch decks that encapsulate a founder’s vision in a way that catches investor attention. You can contact us for more information.